I design to solve complex problems, that helps
businesses meet their goals while keeping users 

at the center

See Work
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Helped teams at

WORK

PIC Traq

Rebuilding a legacy livestock platform into an intuitive lifecycle system

From outdated database to intuitive product: A livestock management reset

Turning a slow legacy tool into a clear, traceable pig-lifecycle platform

Redesigning system for four users groups & tracking every pig's full lifecycle

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Scholarship Portal

Modernizing a CSR scholarship platform for clarity, trust, and scale

Mapped stakeholder pain points across beneficiaries, helpdesk, and system

Audited and rebuilt the scholarship management workflow

Delivered a scalable visual system and reusable components

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Auto Motor Company

From drop-offs to conversions: rethinking electric scooter booking

Streamlined a cluttered, multi-step booking flow

Designed a mobile-first, frictionless checkout

Lifted user engagement and product sales

View Case Study

USABILITY

I evaluate designs against 6 core usability criteria as this is the basis where we can say the system is usable, which can be measured and improved.

Effectiveness

Can users achieve what they need by using the product.

Ease of Learning

How fast can users who have never seen the interface learn to use it.

Efficiency of Use

How fast can users complete task.

Memorability

Can users remember enough to reuse the interface effectively.

Error Prevention

Can users complete tasks without making errors.

Satisfaction

How much do users like using the system.

ABOUT ME

Glad you re here! I’m Bhagyashree!

I help companies transform complex enterprise products into intuitive
experiences that users can trust, understand, and enjoy. Over the last 7+ years,
I’ve designed products across enterprise software, leading UX from research and strategy to scalable design systems and polished interfaces.


Knowing what users truly need and translating business complexity into elegantexperiences is the real challenge. That’s where I bring value combining usability, product thinking, and design strategy to create solutions that are simple, scalable, and impactful.


When I’m not designing…

My Journey

TESTIMONIALS

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Deborah Sims
Ceo & Founder Initech
Aliquip quae scipit eros. Anim commodi maiores pharetra, arcu incidunt, omnis iste incidunt cursus. Officia ea numquam vivamus repellen. Minus fermentum litora.Aliquip quae scipit eros. Anim commodi maiores pharetra, arcu incidunt, omnis iste incidunt cursus. Officia ea numquam vivamus repellen. Minus fermentum litora.
Deborah Sims
Ceo & Founder Initech
Aliquip quae scipit eros. Anim commodi maiores pharetra, arcu incidunt, omnis iste incidunt cursus. Officia ea numquam vivamus repellen. Minus fermentum litora.Aliquip quae scipit eros. Anim commodi maiores pharetra, arcu incidunt, omnis iste incidunt cursus. Officia ea numquam vivamus repellen. Minus fermentum litora.
Deborah Sims
Ceo & Founder Initech
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